The benefits of online dental marketing

The Internet has become a useful tool in many disciplines including dentistry. Online marketing is being used by dental professionals nowadays to advertise their services to a wider community. And with this, they are able to attract the attention of more people who are in need of dental treatments or services such as implants, dentures, root canal, tooth extraction, teeth whitening, and many more.

Online dental marketing

gfasgfsagfasgfasIf you are aiming to increase the number of your patients and build a good reputation as a dentist, online marketing is the best way for you to go. You will have to come up with a good dental website design that can be easily navigated by those people who are seeking dental services. Now that we are already in the digital age, and most patients are utilizing the Internet whenever they are searching for great services, more and more dentists realize the importance of online dental marketing.

Here are the benefits of online dental marketing

More visibility

If you take a look at the business world, a huge number of entrepreneurs have become very successful because of their online presence. The same applies to you as a dentist. Gone were the days when the only way for patients to find a good dentist is to ask around or through word of mouth. Many dental practitioners are already taking advantage of the different online marketing strategies. And so, if you want to keep up with the competition, you should come up with an effective technique too. Otherwise, you will just be left behind, and you will never be able to make your expertise and skills known.

Having a website for your dental clinic is not enough so you can draw the attention of more patients. You need to have a good web design and an effective online dental marketing strategy. With this, you can greatly benefit from Search Engine Optimization or SEO, which will surely increase your visibility.

Cost efficient

When compared to the other means of advertising dental services, online marketing is more cost efficient. There is no doubt that you will be able to save more money using the Internet to promote your services rather than utilizing traditional publicity and other offline tools.

Convenient

gfsagfasgsaOnline dental marketing is also a lot more convenient than any of the other traditional advertising methods. Additionally, it is quite easy to manage online campaigns. You won’t have to hire a bunch of people just to help you promote your dental services. With the support of a good dental SEO specialist like DDSRank, you can sit back and relax as you watch the number of your patients grow.

Choosing the Right Teeth Whitening Method

casa33Having whiter teeth usually makes your smile look more radiant and hence improve your appearance. This is the main reason why teeth whitening has become the most popular of all options in cosmetic dentistry. There are quite a number of ways through which the whitening process occurs but not all of them are suitable for all people.

You are supposed to check with your dentist in order to identify the right whitening method that is applicable to your case. Below are some of the available methods:

Over-the-counter Whitening Gels and Strips

These whitening products are professional and produce results that are noticeable due to their carbamide peroxide or hydrogen peroxide content. These two chemicals help in lightening the color deep in the tooth. The gels are usually applied on the tooth’s surface using a small brush. They need to be applied twice daily for a period of 14 days and changes are noted within the first few days of use. The end results are usually enjoyed for up to four months.

Whitening Rinses

This acts in the same way that mouth washes do in freshening breath, reduce gum disease and dental plaque but they whiten breath. They contain hydrogen peroxide which is responsible for whitening teeth. These rinses ought to be swished inside the mouth for about 60 seconds twice daily before brushing. They are touted to be less effective when compared to other whitening products like the over-the-counter ones due to minimal contact time with the teeth. They take up to 12 weeks for results to be seen.

In-Office Whitening

This is usually the quickest way that teeth are whitened. Although it is expensive as it is administered by a dentist, it is also very effective. The whitening product is usually applied on the teeth and then combined with laser, special light or heat. This method is capable of making your teeth to become eight times lighter. Results are usually noticeable in 30- to 60 minute treatment but one needs several appointments.

Tray-Based Tooth Whiteners

These whitening system works by filling a tray that resembles a mouth guard with a whitening solution in the form of a gel and then wearing it for a certain period of time. The solution contains a bleaching agent (peroxide). The rate at which your teeth are discolored dictates the hours and for how long you wear these trays. They are available from your dentist or over the counter. The ones sold by dentists act fast as they have a high content of the peroxide-bleaching agent.

All the above are some of the teeth whitening methods available. You dentist would help prescribe for you the best method to use. The discoloration on an individual’s teeth usually determines the method, period and amount of the whitening product to be used.